Aromag White Eau De Parfum

"The sky is so blue, is it its true color?"

- Zhuangzi, Free and Easy Wandering

In Chinese culture, white embodies purity and emptiness, allowing the imagination to roam freely like blank space in art and restraint in writing. It is a horse, a cultural symbol, and a shining color that illuminates the dark and inspires imagination. 

Top: White Anise, White Calamus
Mid: Angelica, White Lacquer Wood, White Olibanum SFE, White Tea SFE 
Base: White Incense, White Orris, White Cedarwood, White Musk SFE, White Vetiver

This fragrance captures this essence of white and the perfumer's olfactory memories of China, evoking a thought-provoking balance through the juxtaposition of "white" with color and "emptiness" with "complexity." Crafted by Ashley Balavoine.

Founded in 2017, Aromag is a fragrance brand that creates perfumes inspired by Chinese culture and aesthetics. The name Aromag blends ‘aroma’ and ‘magazine’, reflecting China’s scholarly perfume tradition. In Chinese, it’s called 岩兰 (Yán Lán), evoking vetiver and rock-dwelling orchids.

Aromag’s philosophy emphasizes ‘blank space’ and ‘restraint’ in fragrance creation, aiming to revive Eastern-style elegance. This approach results in perfumes that are uniquely rooted in Chinese cultural traditions while embodying a sense of quiet sophistication.