Subconscious desire.

Universal Flowering Seduction Theory Eau de Parfum

$165.00
Size: 50 mL

Pickup currently unavailable at Stéle Williamsburg

About
Enter a realm of subconscious desire.
This provocative scent draws inspiration from Sigmund Freud’s abandoned theories, exploring the hidden depths of attraction and allure.
Notes: Black Currant, Elemi, Jasmine Pearl, Lychee Martini, Myrrh, Tobacco

The fragrance opens with a tantalizing blend of black currant and lychee martini, creating an intoxicating first impression. As it develops, the floral heart of jasmine pearl emerges, intertwining with the resinous notes of elemi and myrrh. The base of tobacco adds a sensual, smoky depth that lingers on the skin.

Seduction Theory is characterized by its ability to evoke complex emotions and memories. It’s a scent that embodies the tension between opposites, the allure of the forbidden, and the power of fantasy. Perfect for those who dare to explore the boundaries of conventional perfumery and embrace their deepest desires.
The Brand

Universal Flowering is created by perfumer Courtney Rafuse.

Courtneys perfumes are a romantic extension of her memories - past and future.
They engage in dialogue with the liminal and the erotic, and are often formulated through a lens of synesthesia.

​Known for collaborating with visual artists, fashion designers, and writers, her work has been featured and profiled in Nylon, Airmail, The Toronto Star, BBC Radio, & more.

Universal Flowering’s most recent perfume, “Seduction Theory” was released in May 2024 - a jasmine-centric perfume inspired by projection, fantasy, and the abandoned theory of Sigmund Freud.

Courtney is also co-founder of Gumamina, a side-project created with her friend and fellow perfumer, Marissa Zappas. Gumamina launched in December 2023.