On a dark Parisian Autumn’s day in the lab with Isaac, I found myself dreaming of the crisp spring air back home in New Zealand. For me, there’s something deeply uplifting about springtime and the reawakening it signifies. I turned to our master perfumer Issac with the idea to capture this feeling in a bottle, something he immediately understood.
We got lost in the feeling of that first day of spring - when you throw open your windows and anticipate the beauty of the season ahead. Inhale the sweet aroma of freshly cut grass and take joy in the ritual of hanging your sheets on the line, knowing it’ll dry crisp and fresh. Originally we coined this creative idea ‘Laundry Day’ purely as a working name, but it stuck, and Laundry Day became a metaphor for all that is possible in the change of the seasons.
To capture the energy of spring, Laundry Day opens with a zesty cut grass and biotech aldehyde accord, has an upcycled passionfruit and lime heart, and a rich vetiver base.
The overall effect is a verdant, sun-filled citrus that reawakens the senses. Transporting you to spring, no matter where you are, or what season you’re in.
Frances
---
For almost a decade, Abel has been creating the world’s best 100% natural perfume without compromising on ethics or aesthetics.
Tired of putting toxic chemicals on her skin and knowing their impact on the environment, Frances Shoemack was searching for a truly natural perfume and came up short. Soon after, the idea for Abel was born. Fellow New Zealander, Master Perfumer Isaac Sinclair became Shoemack’s first ally in the quest to revolutionise an industry. Together, they created perfume that is not only 100% natural, but also modern and stands up alongside the world’s best.
The entire Abel collection is Vegan Society certified. This means all of products and 100% of the ingredients used have been independently verified as containing no animal ingredients or by-products throughout the manufacturing process, as well as being cruelty-free. Beautiful perfume is only made without harm to animals, ourselves, or our planet.
