WienerBlut, founded in 2008 by Alexander Lauber, is a luxury niche perfume house based in Vienna, Austria. The brand draws inspiration from the city’s rich cultural heritage during the late 19th century Austro-Hungarian Empire.
WienerBlut’s fragrances are crafted to embody the essence of “Viennese Blood,” a term describing the unique blend of sophistication and hedonism attributed to Vienna’s inhabitants.
Known for using high-quality natural ingredients and traditional perfumery techniques, WienerBlut creates subtle, intimate scents with complex formulations that evolve on the skin.
Each fragrance tells a story inspired by historical formulas and trends from Vienna’s golden age. The brand’s philosophy emphasizes that great fragrances are like treasured secrets, meant to be whispered rather than shouted.
WienerBlut’s commitment to craftsmanship extends to its packaging, featuring hand-labeled bottles and ivory bakelite caps. This attention to detail has established WienerBlut as a respected name in niche perfumery, offering a unique olfactory experience that bridges Vienna’s illustrious past with the present day.
